The Halo Effect is when a bias is shown by us towards people in our life or new products. This can be due to a favourable experience with the company’s other products or the past deeds or actions of a person. Your view of the initial product or person influences how you feel about new products, or it can cause inappropriate or neutral traits of a person to be viewed positively or overlooked.
As an example, look at the frenzy that Apple create when they launch a new product. It is one of the most successful brands on the planet. For their recent launch they had issues with the new operating software, the phone was ‘allegedly’ bending etc. despite this people were still queuing for hours, still desperate to own the new latest and greatest Apple product.
An example with a person; you may perceive a particular sporting person to be the reason your favourite team wins, they are a top person, great team spirit etc., and then if they do something inappropriate and are banned or suspended you feel anger that the person has been treated unfairly.
So be aware of your halo effect, what expectations or beliefs do you place on a product, brand, company or person that may not be real or misplaced?